The Four Categories of Website Functionality

At MTS we categorize all the functions a website can perform for your business into four functional categories:

  • Assurance
  • Monetization ($)
  • User Experience (UX) (Welcome)
  • Eta => return on investment/efficiency

Assurance

Montana Technical Solutions Website Design and Development Kaliispell Website Assurance FunctionalityAssurance – any function that, individually or in coordination with other functions serves to mitigate risk, enhance security, deter criminal activity, increase corporate credibility, protect and preserve data and other IP assets, improve website operational quality, reliability and availability metrics, and reduce exposure and liability is an Assurance function.

These include, but are not limited to the storage, delivery, and end-user acceptance of Terms and Conditions of Use, Privacy Policy, Statements of Product and Service Guaranty and/or Warranty, liability disclaimers and waivers,  identification of IP such as copyrights, patents, trademarks, creating and preservation of auditable electronic records,

In short, your website should be a valuable business asset for the entire organization, if used strategically, for example, as one element of risk mitigation.  Policies, procedures, legal forms can be made available on the website for public and/or private review, announcements can be made, press releases posted, archives stored, etc.  This can be a valuable way to re-iterate significant corporate policies and positions, in support of compliance efforts, and legal requirements.  Your corporate website can also act as a data repository if need be and can be exceptionally secure if it is properly setup and operated.

Throughout our website, Assurance functions are identified with the certificate image.

 

Functions by category – Assurance

  1. Risk mitigation
  2. Terms of Use
  3. Privacy Policy
  4. Patent, Trademark, Copyright
  5. Confidentiality and Security support functions
  6. Creation and preservation of auditable electronic records
  7. Site Optimization and Validation
  8. Support of Domain Ownership Claims,
  9. Disaster recovery
  10. Discourage theft and other criminal activity
  11. Reputation protection, credibility
  12. data security and privacy
  13. REPUTATION – your site should be a pro-active tool both to protect your reputation and to refute and surpass your competition.
  14. Proactive Social Media  activity.
  15. Online Directory Strategy – combat the Aggregators, succeed with SEO

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