The Four Categories of Website Functionality

At MTS we categorize all the functions a website can perform for your business into four functional categories:

  • Assurance
  • Monetization ($)
  • User Experience (UX) (Welcome)
  • Eta => return on investment/efficiency

Return On Investment

Montana Technical Solutions Website Design and Development Kalispell eta – an efficiency metric, eta is representative of the return on the time and money invested in your website.  There are numerous functions in this category and each one has its own measurement – site optimization is measured by average load time, site engagement may be measured by bounce rate, goals achieved, etc., quality of site content can be measured by analytics tools such as time spent on a given page.  Our 30 functions checklist below, is a valuable tool when it comes to measuring site effectiveness, as it can easily be used to identify and apply appropriate metrics, which in turn can be used to improve site performance.

We identify at least 30 functions your website should be performing on an ongoing basis and categorize each of them.  This is helpful tool both to assess if your website is doing everything it can for your business and to assist in prioritizing web development activities.

Functions by category


  1. Analytics Tools (and how to use them)
  2. Search Engine Optimization
  3. Social media
  4. Effective Site Content at Creation
  5. Effective Site Content – Ongoing
  6. Users as Strategic Asset – User Engagement
  7. Users as Strategic Asset – User Interface/User Experience
  8. Users as Strategic Asset – Customers/Clients/Prospects/Browsers – CRM
  9. Users as Strategic Asset – Customers/Clients/Prospects/Browsers – Contact Mgmt
  10. Users as Strategic Asset – The Sales and Marketing Aspect
  12. Backup and recovery
  13. Software upgrade and maintenance
  14. Website Design and Associated Code Management
  15. Website Operation and Associated Code Management
  16. Users as Strategic Asset – User Administration
  17. Website Data and Associated Code Management
  18. Routine Site Administration  – broken links, missing pages, near misses, etc.

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