The Process of Content Creation
As we move through the process of designing and developing our clients websites, there are common steps that get us from concept to finished and effective website. Today, I am preparing a prototype site for review by our client before we finalize and deploy it to the public internet. As with the production of most professional media projects, there is a known and effective process for identifying, planning, creating, and deploying the content. Each platform (website, audio, video, print) requires different preparatory steps, but the concept is the same: plan from the beginning to design and acquire usable content that is as close to its final form as possible, through each stage of the process.
For websites, this means identifying the required artwork, images, graphics, fonts, colors, audio and/or video content, and copy as well as the means by which it will be acquired or created. Today’s digital content is differentiated from traditional media (radio, television, print, etc.) by its interactivity, meaning, that the content must be created and acquired, but also that during this process consideration must be given to the functionality of the site.
A Checklist for Your Site Content
This can be a complex process and, if it is not guided, can get expensive. At MTS, we begin our website projects with as much of this process already complete. Because our web technology is current, we offer our clients the best and most comprehensive site functionality available, essentially ‘out of the box’. We also direct the process of creating and acquiring the required content with a high degree of efficiency, using tools such as our comprehensive checklist of required assets. This checklist, identifies up front, all of the required content for a given website, with specifications, and accurate estimates of associated cost, if our client does not already have the necessary assets. This allows for a predictable and efficient website development process.
Why not talk to us today about your website design, development, and maintenance needs?